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Violence Prevention and Mental Wellness
|| DC Coalition Against Domestic Violence
Reducing Domestic Violence in Washington, DC
MEE provided technical assistance to the Washington DC Coalition Against Domestic Violence to develop print materials and radio ads for a multi-faceted, collaborative citywide outreach and education campaign about domestic violence. The campaign was designed to reach out to underrepresented domestic violence victims, including African American women; Latinas; Chinese and Vietnamese women; youth ages 12-18; and male victims.
MEE developed culturally-specific flyers, a multi-panel information brochure, a church bulletin, transit and newspaper advertising, and radio scripts for public service announcements. We also conducted focus groups for audience testing of the MEE-developed drafts and then incorporated the feedback into print- and production-ready electronic files and final radio scripts. In addition, MEE developed a customized electronic resource directory, starting with Coalition partners as key resources.
We expanded the directory by including information about free and low-cost services and programs that can support DC residents at-risk for or involved in domestic violence. In addition to services directly related to domestic violence, the user-friendly tool also included information about homeless shelters, housing options, employment and training services, health care services, GED and post-secondary education programs and childcare services.
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