MEE was hired by the Franklin Institute Science Museum in Philadelphia to help increase the number of African-American and Latino visitors. MEE assisted the institute with the development of monthly Community Nights, during which the museum extended its hours and allowed visitors to enjoy the permanent exhibits and special activities. MEE promoted the Community Nights through a series of grassroots initiatives including e-mail and fax blasts through the Community Network and street outreach in high-traffic areas. MEE also developed radio ads that ran on local stations catering to African American and Latino audiences. There was an average attendance of more than 1,500 visitors per Community Night over the course of the promotion.