|| Pfizer Pharmaceuticals
MEE developed and implemented a national HIV-treatment campaign for Agouron Pharmaceuticals, (now Pfizer Pharmaceuticals), entitled, “Life Is What You Make It.™” It urged HIV-positive men and women in nine (9) large urban cities to explore all of their options for HIV/AIDS treatment. The campaign also stressed that AIDS does not equal a death sentence, and that those infected can still lead happy, productive lives. Campaign components included radio advertising, peer-to-peer outreach, online/Internet promotions, print materials, an educational video, community workshops/forums, and a toll-free hotline. The three-year campaign included the distribution of more than 150,000 videos, developed and produced by MEE, which were sent out, free of charge, both nationally and internationally.