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Parenting/Early Childhood Development
|| The Family League
Promoting Family Literacy in Baltimore City
MEE was hired by The Family League of Baltimore and The Family Literacy Coalition to conduct audience research with parents and caregivers of children ages 4 and under to better understand what parents and caregivers were doing in the home to help kindergarten age children in Baltimore get ready for school.
MEE also conducted in-depth interviews with service providers that worked closely with families in Baltimore. The goal of the interviews was to gain their insight on the attitudes and beliefs towards quality parent/child interactions and when a child is ready to learn.
The findings from both the audience research and in-depth interviews were used to inform The Family League’s citywide communications campaign designed to promote:
1) quality interactions (talk, sing, read, play and draw) between parents/caregivers and their children under 4 years old; and
2) the importance of enrolling children in pre-K or early childhood programs and attending those programs regularly.
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