|| U.S. Department of Education
MEE was contracted by the U.S. Department of Education to create and implement a pilot sub-campaign to let low-income, minority and first-generation students in Philadelphia and Charlotte know about the variety of student aid available to them for education and training beyond high school. The six-month, culturally-specific sub-campaign was designed to increase the number of African American and Latino high school students who applied for funding for post-secondary education using the Free Application for Federal Student Aid (FAFSA).
The pilot campaign included radio advertising, community mobilization and a series of print materials based on the focus group findings. MEE supported the Federal Student Aid Team’s efforts to “move the numbers” by adequately tailoring information to the needs of the audience; leveraging relationships to provide better “customer” service; and using the lessons learned in this pilot to inform a broader, national campaign that involved many partners and collaborations.