|| University of Pennsylvania & National Institute of Mental Health
Over the years, MEE has partnered on research studies with some of the most prestigious academic institutions in America. Project iMPPACS was a pilot intervention study funded by the National Institute of Mental Health (NMIH) and executed by a consortium of academic institutions—University of Pennsylvania, University of South Carolina, Syracuse University, Brown University and Emory University. The objective of the study was to measure the efficacy of a safe sex/HIV prevention media campaign targeting African-American teenagers. Radio and television ads aired in Macon, GA and Syracuse, NY. The control cities were Providence, RI and Columbia, SC.
MEE was responsible for all campaign media production and media placement. MEE developed a series of culturally-sensitive and age-appropriate messages (for African American 14-19 year olds) that promote attitudes that will lead to safer sex behaviors and risk reduction for sexually-transmitted infections.
The ads for this project have received several national Telly Awards that recognize excellence in video and film production. "Check Yourself," "That was Great," “Class of 2008" and "Relationships" all won awards in 2007 and 2008.