[et_pb_section fb_built=”1″ admin_label=”Blueprint Header Section” _builder_version=”3.25.2″ background_color=”#333333″ custom_padding=”0px||3px|||” global_module=”484″][et_pb_row column_structure=”3_5,2_5″ _builder_version=”3.25.2″ custom_padding=”14px||5px|||”][et_pb_column type=”3_5″ _builder_version=”3.25.2″][et_pb_image src=”https:\/\/meeproductions.com\/phillyblueprint\/wp-content\/uploads\/2019\/09\/bluePrint_10.17.18.png” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiaG9tZV91cmwiLCJzZXR0aW5ncyI6e319@” align=”center” _builder_version=”4.3.2″ _dynamic_attributes=”url” width=”85%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”3.25.2″][et_pb_text _builder_version=”3.29.3″ text_font=”|600|||||||” text_text_color=”#e02b20″ text_font_size=”28px” text_orientation=”center” custom_margin=”44px||||false|false”]for a Safer Philadelphia[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.25.2″ border_width_bottom=”1px”][et_pb_fullwidth_menu _builder_version=”3.25.2″ menu_font=”|||on|||||” menu_text_color=”#000000″ text_orientation=”center”][\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.29.3″ custom_padding=”1px||1px|||”][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”3.29.3″][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.29.3″ custom_padding=”2px|||||”][et_pb_row _builder_version=”3.29.3″ custom_padding=”3px|||||”][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_text _builder_version=”3.29.3″ text_text_color=”#000000″]<\/p>\n
Championed by former Pennsylvania State Representative Dwight Evans (currently a US Congressman) and guided by researcher and author of Murder is No Accident Dr. Deborah Prothrow-Stith, the Blueprint for a Safer Philadelphia initiative was developed with input from lawmakers, law enforcement officials, public health officials and community leaders. The ten-year violence reduction plan was funded by the Commonwealth of Pennsylvania. It was a comprehensive approach aimed at ending youth violence in the city.<\/p>\n
MEE Productions was hired to develop and implement a social marketing campaign to complement the initiative\u2019s unique and innovative approach to reducing urban violence. The campaign elements were designed to reduce violence and youth homicide in the City by increasing awareness among Philadelphia residents, in order to influence attitudes and change community norms surrounding youth violence.<\/p>\n
The campaign included positive and engaging messages for both youth and adults. They were disseminated through a variety of traditional and non-traditional communications channels. These included radio advertising on six top local stations, transit advertising on SEPTA buses and subways, a campaign website, peer-to-peer outreach using MEE\u2019s CATs model, workshops for service providers and more than 400 active partnerships with community-based organizations that were recruited through MEE\u2019s Community Network.<\/p>\n
MEE also hosted a community forum for over 100 parents, teachers, criminal justice professionals, civic leaders, local teens and youth, representatives of grassroots community-based organizations and leading academics to discuss male involvement as a way to reduce youth violence.<\/p>\n
The campaign amassed more than 500 campaign partners citywide that pledged their support including community-based organizations, schools, churches, recreation centers, health clinics and more.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”3.29.3″ text_text_color=”#000000″]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”3.29.3″][et_pb_column type=”1_3″ _builder_version=”3.29.3″][et_pb_image src=”https:\/\/meeproductions.com\/phillyblueprint\/wp-content\/uploads\/2019\/09\/bfg-report-thumbnail-194-133.jpg” url=”https:\/\/meeproductions.com\/phillyblueprint\/wp-content\/uploads\/2019\/09\/Blueprint-Focus-Group-Report.pdf” url_new_window=”on” align=”center” _builder_version=”3.29.3″][\/et_pb_image][et_pb_text _builder_version=”3.29.3″ text_text_color=”#000000″ text_orientation=”center”]Blueprint Focus Group Report[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.29.3″][et_pb_video src=”https:\/\/meeproductions.com\/phillyblueprint\/wp-content\/uploads\/2020\/02\/BlueprintFGVD.mp4″ image_src=”https:\/\/meeproductions.com\/phillyblueprint\/wp-content\/uploads\/2019\/09\/BFG-Doc-thumbnail.png” thumbnail_overlay_color=”rgba(0,0,0,0.6)” _builder_version=”4.3.2″ width=”65%” module_alignment=”center” hover_enabled=”0″][\/et_pb_video][et_pb_text _builder_version=”3.29.3″ text_text_color=”#000000″ text_orientation=”center”]<\/p>\n
Blueprint Focus Group Documentary<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.29.3″][et_pb_image src=”https:\/\/meeproductions.com\/phillyblueprint\/wp-content\/uploads\/2019\/09\/bfg-summary-thumbnail-194-133.jpg” url=”https:\/\/meeproductions.com\/phillyblueprint\/wp-content\/uploads\/2019\/09\/Blueprint-Focus-Group-Summary.pdf” url_new_window=”on” align=”center” _builder_version=”3.29.3″][\/et_pb_image][et_pb_text _builder_version=”3.29.3″ text_text_color=”#000000″ text_orientation=”center”]<\/p>\n
Blueprint Focus Group Summary<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.29.3″ background_color=”#333333″ custom_padding=”5px||7px|||” global_module=”583″ saved_tabs=”all”][et_pb_row _builder_version=”3.29.3″][et_pb_column type=”4_4″ _builder_version=”3.29.3″][et_pb_text _builder_version=”4.3.2″ text_text_color=”#ffffff” text_orientation=”center”]\u00a92008-2020 Blueprint for a Safer Philadelphia[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
for a Safer PhiladelphiaWhat was the Blueprint for a Safer Philadelphia? Championed by former Pennsylvania State Representative Dwight Evans (currently a US Congressman) and guided by researcher and author of Murder is No Accident Dr. Deborah Prothrow-Stith, the Blueprint for a Safer Philadelphia initiative was developed with input from lawmakers, law enforcement officials, public health […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-blank.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"_links":{"self":[{"href":"https:\/\/meeproductions.com\/phillyblueprint\/wp-json\/wp\/v2\/pages\/16"}],"collection":[{"href":"https:\/\/meeproductions.com\/phillyblueprint\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/meeproductions.com\/phillyblueprint\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/meeproductions.com\/phillyblueprint\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/meeproductions.com\/phillyblueprint\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":0,"href":"https:\/\/meeproductions.com\/phillyblueprint\/wp-json\/wp\/v2\/pages\/16\/revisions"}],"wp:attachment":[{"href":"https:\/\/meeproductions.com\/phillyblueprint\/wp-json\/wp\/v2\/media?parent=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}