The campaign produced and aired four television PSAs, which contained strong call-to-action messages and communicated the campaign message of No Sex or Safe Sex. One of the PSAs targeted the Latino community and was produced in both English and Spanish. The PSAs aired on local network outlets (NBC, ABC), independent (WB), Spanish (Telemundo, Univision and Telefutura) and cable outlets (MTV, BET).
I’m the One (for Youth)
Don’t Stop Talking (for Parents/Caregivers)
Talk Now (for Latino Adults/in English)
Háblame (for Latinos/en Español)
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